Dress your home with unique Accent Decor

The right accent decorations can transform a house into a beautiful, comfortable, and personal space. It is impossible to imagine a more luxurious way to decorate your home than with accent decor. There’s something welcoming and warm about light colours, which is why so many people gravitate toward them in home decor.
Key features:

? An accent home decor is a great way to add a bit of luxury to your interior design. It is common for homeowners to use accent decor to give the impression that their home is wealthy and prestigious.

? If you walk into a room and see something from the corner of your eye, you turn around and see hand-beaten brass discs with spokes that depict the rising sun. Are you going to be impressed? We are sure you will be. Wall art depicting the rising sun is created by hand-bending brass steel discs, polishing them and lacquering them. Create a whimsical feel by clustering these brass wall plates together.

The Clearance Group has some great accent home decor products to help you incorporate luxury into the design of your home if you aren’t sure where to start. If you’re interested in adding an accent piece to your home – or just want to add an easy way to bring warmth and depth.

From Cat Watering can to Bold floral impressive jar, check out the full range of accent decor by Clearance Group.

Oven Mitts & Pot Holder with a contemporary twist

A pot holder or oven mitt can make your cooking experience safer and easier, even if kitchen towels often double as them. With its long length, you can protect your forearms from a hot oven or sheet pan. A hot, heavy cast-iron skillet or an unwieldy roasting pan can be lifted comfortably without getting burned with this dishpan.

Key features:

? If you’re looking for more attractive mitts to hang in your kitchen, the Clearance Group offer the best combination of good looks and good coverage. Their pot holders and mitts will add a touch of style to your kitchen and dining area. Seasonal mitts are also available for special occasions and celebrations. Moreover, if you are an old-school person, you will also find some beautiful potholders with a contemporary twist.

? Potholders and oven mitts come in a variety of colours. So, with a single click on Clearance Group, you can purchase some based on your preferences. You can also combine and contrast the patterns and colours to match your kitchen’s decor. Many people use mitts as decorative elements in their dining rooms. You can do the same thing.

If you’re looking for a simple set of potholders, something that’s just a potholder and not just an oven glove, you have a lot of choices. So, if you’re looking for high-quality oven gloves and pot holders, come to Clearance Group’s online store to find the best products made with care and precision.

#Resource box Home accent decor and oven mits pot holders are available at Clearance Group in a wide variety. We aim to meet the specific needs of informed consumers, whether their tastes are modern or rustic. Get the entire range of products at our online website.

3 Crucial Benefits of Building Personal Brand to Grow Your Business

Personal Branding is not just for the entrepreneurial rock stars who want to dance onto the stage and hype up the visitors with dreams, hopes and a lot of case studies.
You don’t need to command an audience like Tony Robbin, simplify your complicated things or make buying business as easy as buying the grocery.

The personal brand, which you want to grow make it simple to get the new customers but also assist you in growing your businesses in a way that you actually want to enjoy. It could be the win-win situation.

Ultimately creating a personal brand need proper efforts and consistency but the payoffs or remunerations are more than worth it.

We are going to discuss here three top reasons why the personal branding is quite essential for business growth and why you should start working on yours today.

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Benefit 1: You will influence Customer You Love Working With

Do you imagine being evolved by the people who already know you and desire to work with you?

Getting the apt and prospective client is similar to dating.

Would like to go on date with someone who is really interested in you and trying to know you or rather go on a date with someone, who seems not interested in you.

Of course, it’s much more fun and enjoyable to date someone who is clearly interested in you and tries to get to know YOU. The same goes for finding clients.

When you are owning the personal brand, you would like to influence the clients that with whom you actually enjoy working.

They will clearly understand your tone, language, jokes, feeling and what are you all about.

So how do you attract the right clients?

Simple – be yourself.

There are a few things you can do to help you stay true to yourself and your personal brand.

Stay consistent: This is one of the most important aspects of personal branding. You need to be consistent with your message, your tone, and how you present yourself.

Be authentic: Don’t try to be someone that you’re not. People can see right through it and they won’t trust you.

Be YOURSELF! This is the most important thing of all. Be genuine, be honest, and be real. People will appreciate and respect you for it.

#2 Benefit: One of the things that we entrepreneurs detest the most is selling, which gets a lot easier and happens much faster. We would much prefer center around the great things – dabbling with our items, conceptualizing new elements, and conversing with clients.

We must, however, sell in order to expand our businesses.

Additionally, personal branding shortens your sales cycle and makes selling much simpler.

People already know who you are and what you stand for when you have a personal brand. Because they trust you, they are more likely to reach out to you because they have an idea of what it would be like to work with you.

Because you don’t have to start from scratch trying to persuade someone to hire you, personal branding makes selling much simpler. You already have a trusting foundation that has grown over time.

The following are a couple of things you can do to construct know, as, and trust so selling is simpler and quicker.

• Narrate Your Story. What sets you apart from everyone else is your personal brand story. It is what makes you interesting and distinctive. Be authentic and consistent with your message when you share it on social media.

• Event and webinar hosting A great way to connect with your audience and share your personal brand story is to host events and webinars. People get a chance to get to know you better and experience what it’s like to work with you as a result of this.

• Write articles and blog posts. A great way to share your personal brand’s story, expertise, and knowledge is to write blog posts and articles. This will assist you in establishing your audience’s trust and credibility.

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Benefit #3 can be found here. One of the advantages of having a personal brand is that you will be able to attract more employees who share your values. They will easily integrate into the culture that you have established, increasing the likelihood that they will remain for a longer period of time.

• You can engage your team in the mission you have for your clients by choosing the values and beliefs that are most important to you and them.

• The happiness of your employees will be influenced by the culture you create, and happy employees are more productive employees.

How can you use your personal brand to establish an environment that attracts and retains top talent?

• Simply be you. Your personal brand and the values you hold dear should be reflected in the culture you create.

• Discuss your customers. Employees want to have the impression that they are a part of something that is bigger than themselves. Talk about your customers and the ways in which they are utilizing your products or services to improve their lives.

• Being legitimate and certifiable. Inform them of your personal objectives and the reason you established the business in the first place. Let them know how they can assist you in achieving your future vision.

How is a personal brand developed?

• Self-promotion and selling oneself are not the goals of developing a personal brand.

• For people to want to work with you, it’s about building trust and credibility.

• About drawing in the right representatives fit into the way of life you have made.

Also, it’s about making selling easier so you can concentrate on running your business, which is what you’re good at.

Don’t worry if you’re unsure where to begin. Simply concentrate on being genuine in your personal brand story and proceed with the intention of developing a strong personal brand.

The rest will fall into place, and you can rely on the wonderful Techno Pearls for advice and guidance.

From maintaining an active social media presence to seeing and responding to reviews, there’s a lot that you need to do to give your brand the much-needed boost. Partnering with influencers and organizing online events are great tactics too.

3 Ways to Promote Brand Values in Your Marketing

Establishing values is an integral part of the creation of any successful brand.
But why are brand values, something which can seem so insignificant, so vital to the success of your brand?

Well, when you promote brand values, it allows you to establish an emotional connection with current customers and potential patrons, giving you the opportunity to build much-needed trust, loyalty, and familiarity.

And if potential customers identify with the values of your brand, they’ll be more likely to choose you over the competition, as their connection with your brand goes deeper than just wanting your products and/or services.

If you don’t have a solid set of values, and you’re just sort of winging it, the process of building that emotional connection, and the trust, loyalty, and familiarity that go along with it, will be much more difficult, if not impossible.

At the same time, it’s also going to be way harder to maintain any sort of consistency in your branding and marketing, which will make your business less recognizable and could make you seem less trustworthy, as it may look like you’re not really sure what your brand stands for.

Now, if you’re reading this article, I think it’s safe to assume that you already know what brand values are, and you’ve probably already established some or are in the process of doing so.

That being said, in this article, I’m not going to bother to define brand values or explain how to come up with them.

For those of you who haven’t defined the values of your brand, or don’t even know what brand values are, you should start by reading our previous article, which explains Why Creating Brand Values Is Vital to the Success of Your Business.

It’ll tell you everything you need to know about what brand values are, why they’re so important, and how to start creating brand values of your own.

But if you’ve already defined your brand values, or you’re in the process of creating them, then you’re going to want to keep reading.

Because in this article, I’m going to discuss the crucial next step of promoting brand values in your marketing, explaining how to go about doing it, and offering some examples of how we’ve done this for our clients, so you can have a better idea of what’s involved.

How to Promote Brand Values in Your Marketing So, you’ve finally figured out exactly what your brand stands for, turned that into a solid set of values, and you’re ready to convey them to the world.

Or perhaps you’re in the process of defining those values, and you’re wondering what you’re going to end up doing with all those lofty ideals.

Either way, at this point, you need to know how to actually communicate these values to your audience, and the world at large, by injecting them into your marketing.

From my perspective, there’s no better way to explain things than by example, so below, I’ve detailed a few of the tactics we’ve used to help our clients promote brand values in their marketing, so you can have a better understanding of how to go about doing this.

READ: Why Brand Consistency (or Lack Thereof) Can Make or Break the Success of Your Business

When you’re presenting your brand to the world, you’ve got to make sure to maintain consistency.

Without that consistency, you could confuse your customers, make yourself less recognizable, and erode any familiarity and trust people already have with your brand.

So, if you’re working on your branding, and you want to learn more about how to ensure it’s consistent, then you’re going to want to read this article.

It explains what brand consistency is, why consistent branding is so important, how you can maintain consistency in your branding, and highlights some of the most epic failures of inconsistent branding.

Keep reading here.

Blogging One of the best ways to promote brand values in your marketing is by blogging.

There are a number of ways you can go about doing this, with some being more effective than others.

You could be completely direct and actually publish blogs about your brand values and why they’re important to you, or be more subtle about it by making your values known through the voice you use in your writing, what information you choose to offer, how you provide that information, and what you have to say about subjects that are relevant to what you do.

Typically, we go with the latter approach, instead of beating the reader over the head with a heap of virtue signaling.

If I had to choose the best example of this in terms of what we’ve done for our clients, I’d have to go with the work we’ve done for Dr. Dheshnie Thangavelu, owner of a Vancouver-based medical spa named Deez Skin Rejù & Pain Clinic.

Dr. Dheshnie’s brand values include things like honesty, integrity, and trust, and we keep that in mind when helping her to create her monthly blogs.

Within these blogs, Dr. Dheshnie is not afraid to be completely honest about the questionable behaviour of some of the people in her industry.

For example, Dr. Dheshnie has called out other medical spas for doing things like diluting their dermal fillers.

Some marketers may have called this a particularly risky move, as it reflects poorly on Dr. Dheshnie’s industry as a whole, but from our perspective, it was the perfect way to differentiate her from the competition, while effectively conveying her brand values by showing that she’s honest and a woman of integrity who can be trusted.

Dr. Dheshnie is also not the least bit shy about divulging everything her treatments entail, both good and bad, and this also helps her to promote brand values in her marketing. She gets straight to the point and doesn’t try to sugar-coat anything.

The first paragraph under this heading warns the reader that this is a “painful procedure” before detailing a long list of complications associated with it.

Sure, she could try to downplay this stuff, or not even talk about it at all, but at the end of the day, that would erode Dr. Dheshnie’s credibility because it doesn’t align with her brand values.

So, if you want to use blogs to promote brand values, then you should follow Dr. Dheshnie’s example and make sure the content of your blogs aligns with your brand values at all times.

Website In today’s world, the most important marketing tool you’ll ever have is your website, and it also offers some of the best ways to promote brand values.

A website will act as your brand’s main touchpoint, helping you to gain qualified leads, increase your customer base, and present your brand to the world in a way that showcases its values in the best possible light, ensuring you make a good first impression when people find you online.

Any website that’s worth its salt should do a bang-up job of promoting brand values, but if I had to think of a client’s website that’s most relevant to this, it would have to be Rose Marie Swanson’s site.

Rose Marie is what’s known as a spiritual coach, which means that she helps people get through issues in their spiritual life, similar to how a clinical counsellor would help a client with their mental health.

We created her first website back in 2015, and it looks pretty dated.

Then, earlier this year, she asked us to redo her website as part of a complete revamp of her personal brand, and as you can see, it looks a heck of a lot better than her old one.

Rose Marie’s new website does an amazing job of conveying the values of her brand, both through the imagery and the copy.

But I’m not going to go into all that here because there’s something more important that I want to show using this example.

At this point, many of you are probably wondering why I’m comparing iterations of Rose Marie’s website in a blog about how to promote brand values, but bear with me here.

You see, something that’s often overlooked when it comes to websites is the fact that people will make judgments about your credibility, and by association, your values, based solely on the look of your website, without even reading any of the copy.

This has even been shown in at least one scientific study, but it’s already blatantly obvious anyway.

So, how does this relate to promoting brand values?

Well, let’s face it – it’s going to be pretty hard for people to take the values of your brand seriously when they’re being communicated through a website that looks like it was designed by a high school kid or made 20 years ago.

So, if you want to ensure you can effectively promote brand values using your website, you’ve got to make sure that it looks professional.

Because if it doesn’t, you can promote whatever brand values you want, and people are still going to judge you harshly, regardless of what those values might be.

If you want to learn more about what we’ve done for Rose Marie over the years, you should check out our article on Why Building Trust is So Important for a Successful Rebrand.

Email Marketing Another great opportunity to promote the values of your brand comes in the form of email marketing.

Whether it’s a newsletter, auto-responder series, or some kind of promotional message, email marketing allows you to consistently convey your brand values to potential clients on a regular basis and maintain familiarity with those who have an interest in what you have to offer.

That being said, it was really tough for me to choose a client to showcase for this marketing tactic, as we do a lot of email marketing for clients, and there are so many great examples.

But if I had to choose a client we’ve worked with whom I feel best conveys their brand values in the email marketing we do for them, it would have to be Kali Dayton of Dayton ICU Consulting.

Kali offers consulting services to help hospitals implement evidence-based practices for patients on mechanical ventilation. The values of her brand include things like compassion and dedication, along with her overarching mission of improving care for ICU patients and working conditions for ICU staff.

She is extremely vocal about the positive effect these practices can have on both outcomes for patients and working conditions for clinicians, and this shines through in every aspect of her marketing.

At the same time, she’s also not afraid to call out the negative effect that a lack of evidence-based practices can have on both clinicians and patients, despite the fact that this is a very controversial topic in the medical field, not least because it has the potential to make hospitals look bad.

With that in mind, one of the most important aspects of conveying Kali’s brand values is to ensure she looks and sounds professional, while putting a focus on her expertise when it comes to this topic.

Right off the bat, the image of Kali in her newsletter header helps to show that expertise. As you can see, she made sure to have her photo taken wearing a white lab coat because this alludes to the fact that she is a clinician and therefore knows what she’s talking about on this subject.

Then, directly below the header, she’s speaking quite frankly about the brutal reality of ICU care for patients with acute respiratory distress syndrome, so as you can see, she doesn’t hold back, and the passion she has for this issue is obvious.

Kali’s newsletter also includes her monthly article as a feature, which typically documents some of the best and the worst examples of the care patients receive when they’re on mechanical ventilation.

She doesn’t shy away from controversy here either, refusing to mince words about how things are for ARDS patients in the ICU.

Kali’s brutal honesty on these kinds of topics, which could make her a pariah in the medical field, offers more than enough evidence that she’s genuinely passionate about this issue, has great compassion for these ICU patients, and is dedicated to improving ICU practices.

So, if you want to promote brand values with a newsletter, or any other kind of email marketing, take a hint from Kali and don’t hold back. Be yourself, convey your brand values in an uninhibited way, and let the authenticity of those values shine through.

Are you feeling overwhelmed about how to promote brand values in your marketing? We’ve been helping business owners build their brands for more than 20 years. Contact us today to find out more about what we can do for you.

To your business success, Susan Friesen

Guides for Selecting Online Vape Shops Selling Quality Products

Online shops selling vape products and e-cigarettes have a wide range of products customers can select and use for recreation. The different websites also have information on brands you can use to compare vape products to find what to enjoy on different occasions and times. Customer care teams in the companies share details using websites and social media pages allowing customers to get more flavors from vaping products and companies. You can use the information below to research and find information on online stores that have the best products for smokers and people looking for good times during recreational periods.

Consulting with Team in the Vape Shops

Customers can find quality products by interacting with teams in online stores to get more information on web products from different stores. Ask all the questions you have and get help from the teams in identifying the best smoking vape products you can buy from a vape shop. You can also get help by asking customer care teams in companies manufacturing the vape products you want to buy. Find information from several sources before buying a product and ensure you have all the resources you need to purchase from the best online stores.

Experience of Online Shops in the Business

Buy all your vape products and e-cigarettes from online shops that have many years of experience serving customers with different demands and orders. The best shops have information on teams allowing customers to buy products from customer care people who have many years of experience working with other clients. Look at the information on websites and compare the services of different vape shops to buy the best products on the market. You can also buy from the new stores with a guarantee of quality services from feedback and reviews of other customers buying the products you need.

Diversity Products in the Shops

Visit the different websites and online shops selling vape products to compare available brands and strains of vape juice. Good online stores buy products from several manufacturing companies to supply all customers looking for e-cigarettes and vape products. Use information on the website of different companies to compare the diversity of products available and buy from the stores with customer care teams directing people on the different options. The best source will also have services to link customers to manufacturing companies allowing people to get custom products and unique e-cigarettes.

Home Deliveries and Payment Plans

Check at the services different stores have for home deliveries and buy your products from stores that consider customer location and budget for serving and product delivery. You can provide details to the customer care teams on how to deliver the products to your doorstep and plan on payments and platforms for the exchange. Check out details from different stores to buy products from stores that have established payments channel and an easy way to deliver products to customers’ homes.

Reviews and Recommendations on Products

Find feedback comments on the websites of online stores selling vape products and e-cigarettes. Other customers leave comments on the websites allowing other people to know more about their experience using the different products on sale. Interact with feedback and comments from different sources and buy products from stores that give customer satisfaction in the sale on the internet.